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Behind Nordic Potential

I am a grounded Northerner who values honesty, authenticity, and hard work. Growing up with both feet firmly planted in the northern Swedish soil, I carry with me values like kindness, straightforwardness, and a forward-thinking mindset in everything I do.

Nobody is perfect – and neither am I. But rather than striving for perfection, I believe in genuine potential. I see the strength in every individual, team, and company and know that with the right attitude and joy in the process, we can achieve incredible results.

My mission is not just to highlight the best in every project but also to embrace the small imperfections, the genuine moments, and the honest mistakes that make every journey unique and meaningful. I look forward to working with you, growing together, and crafting success stories as a team.

About me

My name is Anna Viggeborn, originally from Östersund, and I have been living in Stockholm since 2009. I’d like to take this opportunity to introduce myself, share my journey, and talk about my ambitions for the future. With a deep and broad understanding of digital channels, marketing strategies, sales optimization, and emerging trends, I am well-equipped for various roles that require expertise in digital growth and performance marketing. Currently, a role focused on growth marketing aligns most closely with my background and skillset.

With over a decade of experience in digital marketing, I have had the privilege of working with some of the most renowned brands, including TUI, H&M, Ellos, MQ, Expedia, Vrbo, Fiskars, Coop Medmera Bank, DELL, Nordbutiker, Dynamic Code, Beatly, Stokke, Babyshop, Jollyroom, and E.ON. Each company has brought unique challenges and opportunities, and I have learned to approach every project with respect for its individual nuances. I believe that the people behind a brand, coupled with strong values and a growth-oriented mindset, create the foundation for truly successful marketing efforts.

My Expertise

  1. Strategic Digital Marketing Execution:
    I have consistently taken full ownership of companies’ digital presence, focusing on strategic channel selection, optimizing daily budgets, and creating KPI frameworks. My work has spanned all stages of the customer journey, allowing me to identify opportunities for enhancing traffic relevance, improving ad creativity, and boosting conversion rates on websites.

  2. Data-Driven Insights:
    I thrive on analyzing metrics and translating them into actionable strategies. Whether it's evaluating web analytics through Google Analytics or implementing precise tracking systems using Google Tag Manager, I ensure that campaigns are guided by data. My experience with tools like Google Ads, Meta Business Suite, and Google Marketing Platform has been critical in optimizing campaigns for both ROI and long-term growth.

  3. SEO, SEM, and Platform Advertising:
    I bring hands-on expertise in crafting strategies for platforms such as Meta, LinkedIn, Twitter, YouTube, Google, and Instagram. Additionally, I’ve started exploring Pinterest, which I see as an excellent complement to Meta for its unique ability to inspire and connect with niche audiences.

  4. Content Creation and Market Analysis:
    My work extends into creating data-driven content strategies that resonate with target audiences. I regularly conduct audience segmentation, competitive analysis, and market trend assessments to ensure campaigns remain relevant and effective in a competitive landscape.

Professional Journey

I’ve held diverse roles, including Marketing Manager, Consultant, Specialist, and Marketing Analyst. These positions have equipped me with a comprehensive understanding of various facets of digital marketing—from performance optimization and growth strategy to hands-on execution. This blend of experiences allows me to tackle challenges from multiple perspectives, ensuring I bring well-rounded solutions to the table.

Leadership and Vision

Throughout my career, I have taken pride in fostering collaboration and innovation within my teams and with external partners. My natural entrepreneurial spirit and strategic thinking drive me to create tailored digital journeys that align with specific business goals. At the heart of my work is a focus on the customer journey, ensuring that the right message is delivered with the best content at the perfect moment.

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